IKEA Monkey kitchen (IKEA monkeys around your kitchen) is the latest innovation from IKEA Company. This is the latest campaign which so inspiring, unique and interesting for sure. Forget about your old kitchen design, make your kitchen more lively, unique and joyful.
Their Marketing Manager, said, “Lots of people think of cooking as a chore, so we want this campaign to encourage people to abandon those feelings and rediscover the joy of cooking, with partners, families, parents or friends. It is all too easy to think of just the eating as the enjoyable part, but at IKEA we see things differently. We know there’s fun to be had for all the family in the kitchen and we hope these cheeky monkeys will help people experience that for themselves.” (Quoted from: ikea.com)
IKEA want to proof, that cooking doesn’t need to be regulated by convention or boring feel, it could be a joyous playground for us. This latest IKEA METOD kitchen will launch with a 60” TVC across and go live start from July 13th (today) to September 11th, it supported by CRM. Well, you can also enjoy behind the scene “making of” this film.